A UK-based e-commerce website, Herbal Magic, had some troubles with the online strategy they had implemented for their digital success. It was apparent that the digital marketing strategy they had in place was not delivering them the results they had hoped for.
At first, our client, Herbal Magic, had poor online visibility with almost no organic traffic and a much higher bounce rate. What they wanted was to increase their brand awareness with an increase in online traffic to their website and generate quality leads through the site’s SEO campaign. So, our goal was to boost their business’s online presence and hence, their profits, by fixing all the SEO issues on their website. The challenge was that their website had plagiarized content (content copied from other sources) and a large number of spam links, which lead to their keyword rankings dropping by the day. Perhaps the main reason for the website’s downfall was that the website wasn’t created using a good font or a right combination of the colors. In fact, the predominant color palette of their website made it more spammy.