BluTech LLC launched a new version of their website with an updated name. Because BluTech had already established a solid reputation in the market under a different brand name, the challenge for us was to uphold this reputation and grow the website’s digital presence as well as traffic via organic search. An even bigger challenge was to come up with a fool-proof plan for their newly launched products as they were not receiving enough traffic from mobile devices.
After changing their brand’s name to BluTech, the client needed their new brand to have that same search visibility and awareness as the last one. So, the challenge was fixing all the broken links errors first. We stepped in to help with a full content marketing strategy to attract more traffic and establish the brand as an authority in the online space. Most of their digital competitors are high-end brands, so building the strategy based on the right keywords and long-tail phrases of potential searches were absolutely crucial to engage potential visitors.