A criminal defense law firm faced difficulty attracting local clients through its website. The clients were unsatisfied with the firm’s current search engine ranking for local keywords and wanted to improve it to drive more traffic to the site.
The main challenge, which was one of the most significant, was the competition in the market. The legal industry naturally had plenty of severe contenders regarding SEO, and other large law firms were already dominating the search engine results.
To overcome this challenge, the entire SEO strategy had to be adjusted to give this law firm a competitive edge. This involved optimizing the website and its content to rank higher in search results for high-quality keywords while also outranking its competitors.
The law firm sought to be at the top of local search results for relevant queries as quickly as possible, as any delay in their SEO efforts could result in losing potential clients to competitors.